If you are looking for a way to cheaply generate more traffic for your home based business, then you should take a look at the social networking site Facebook. The site has an extremely loyal and active following and boasts over three-hundred million active users that log in regularly.
Dissimilar to MySpace and other social networking sites, the people who use Facebook are adults with the most rapidly growing demographic being 35 and over. The website says 10 million people become fans of a page on Facebook each day and the normal user has 130 connections on the site.
With figures like that it should be apparent that Facebook can be a valuable resource for any online business. The issue becomes how do you make your business stand out to generate leads and pick up new customers.
It starts by developing a dynamic Facebook page. It's important to include enough about you on your profile so people can find things they may have in common with you. Your "friends" on Facebook want to get to know you, so add pictures, how-to-videos and lots of information like your personal hobbies. You want to look professional but approachable so people can connect with you. Throwing up a bunch of information about your business opportunity or products will not get you long term success, rather it will cause people to delete you from their connections.
Your page can be whatever you want it to be with more than 2000 apps available on the site to dress it up. One of the more useful apps is a calendar which can contain important release dates for your products or reminders about upcoming holidays.
The key to all of your content is to make it applicable to your visitors. If they grow to be a fan of your page, your posts will be seen on their wall which is visable not just by them but by all of their friends as well. When you have a new video, send out a post with the link in it that will send all of those possible customers to your website. Through Facebook you can reach 300 million people and it does not cost you a cent to join the site and publish your page.
Thursday, November 5, 2009
Sunday, November 1, 2009
Marketing to Realtors - 6 Ideas for using Facebook
Marketing to real estate agents just got a little faster. Recently, a new marketing tool began: social networking. During the past few years, loan officers have increasingly turned to alternatives like Facebook to increase their marketing to real estate agents. Real estate agents refer clients to loan officers they like - why? Because people like doing business with people they like. This is as matter of fact as in business-to-business sales as it is in the business-to-consumer market. Facebook helps you to become mates - with loads of real estate agents in your neck of the woods.
Six Strategies to Use Facebook For Marketing to Real Estate Agents
Demonstrated here are 6 ways you may use Facebook to help your relationships - without trying to promote any loan programs. This may be a new technique of marketing. Downplay the business side of your being on Facebook. Stress building trust.
1. I know, that sounds paradoxical, but first, show you are a real person. Use Facebook to let your "friends" see you as a person like them, somebody they can find common ground with, somebody they can like. Then, when they become relaxed with you, they are going to want to share referrals with you as they originally came to like and trust you.
2. Share a bit about your other interests. If you feel comfortable doing so describe your hobbies and interests. Join groups that interest you. And act like a friend -- think about others first: send ideas and links related to their interests and post testimonials for them on their Facebook.
3. Invite real estate agents to become Facebook chums. Skew your Facebook activities towards business by inviting peers to become "friends." While you may invite family and people outside of business, also ask customers & prospects to be pals. Additionally, you can invite people whom you need to get to understand better. In addition, you can send out notices to pals of your group.
4. Post professional events like teleseminars, webinars, and even conventions. Send invitations to them thru the Facebook Event Coordinator.
5. Use Facebook to do fact finding. Facebook provides amazing tools to research your clients, prospects and vendors. Use what real estate agents openly share on Facebook to better understand them.
Besides their profiles, real estate agents on Facebook upload photos, write comments on their pages, and post what they do now. Here your buddies will generally tell you more about their non-professional interests than the characteristic database researching all the general public records can tell you.
6. The last point about using Facebook for marketing to real estate agents is to incorporate a signature on any notes you send friends just like you do on notes and regular letters.
In your signature, you can offer a free give away or report and include a link. If they follow that link, it takes them to an opt-in page for newsletters from you. Then your autoresponder will drip regular messages or mailings in order that you can build a more robust rapport with them.
Six Strategies to Use Facebook For Marketing to Real Estate Agents
Demonstrated here are 6 ways you may use Facebook to help your relationships - without trying to promote any loan programs. This may be a new technique of marketing. Downplay the business side of your being on Facebook. Stress building trust.
1. I know, that sounds paradoxical, but first, show you are a real person. Use Facebook to let your "friends" see you as a person like them, somebody they can find common ground with, somebody they can like. Then, when they become relaxed with you, they are going to want to share referrals with you as they originally came to like and trust you.
2. Share a bit about your other interests. If you feel comfortable doing so describe your hobbies and interests. Join groups that interest you. And act like a friend -- think about others first: send ideas and links related to their interests and post testimonials for them on their Facebook.
3. Invite real estate agents to become Facebook chums. Skew your Facebook activities towards business by inviting peers to become "friends." While you may invite family and people outside of business, also ask customers & prospects to be pals. Additionally, you can invite people whom you need to get to understand better. In addition, you can send out notices to pals of your group.
4. Post professional events like teleseminars, webinars, and even conventions. Send invitations to them thru the Facebook Event Coordinator.
5. Use Facebook to do fact finding. Facebook provides amazing tools to research your clients, prospects and vendors. Use what real estate agents openly share on Facebook to better understand them.
Besides their profiles, real estate agents on Facebook upload photos, write comments on their pages, and post what they do now. Here your buddies will generally tell you more about their non-professional interests than the characteristic database researching all the general public records can tell you.
6. The last point about using Facebook for marketing to real estate agents is to incorporate a signature on any notes you send friends just like you do on notes and regular letters.
In your signature, you can offer a free give away or report and include a link. If they follow that link, it takes them to an opt-in page for newsletters from you. Then your autoresponder will drip regular messages or mailings in order that you can build a more robust rapport with them.
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